Privacy Policy
Last updated: June 24, 2026.
This Privacy Policy explains how Yellow Imp Miniatures collects, uses, and protects your information when you use yellowimp.com.
Information we collect
- Order information: name, billing and shipping address, email, phone, and order details.
- Payment information: handled securely by our payment providers (such as Stripe/WooPayments and PayPal). We do not store full card numbers.
- Newsletter: your email address, if you choose to subscribe.
- Usage data: analytics and cookies needed to run the cart and checkout, understand traffic, and show relevant ads (see below).
How we use your information
- To process, fulfill, and ship your orders and provide customer support.
- To send order-related emails such as confirmations and shipping updates.
- To send newsletters and offers, if you’ve subscribed.
- To operate, secure, measure, and improve the website and our advertising.
Analytics & advertising
We use third-party analytics and advertising services that may set cookies and collect usage data (such as pages viewed, device and browser information, and IP address) to help us understand traffic and show relevant ads:
- Google (Analytics & Ads) — site analytics and advertising/conversion measurement.
- Microsoft Advertising (Bing Ads UET tag) — advertising and conversion tracking.
- AdRoll — retargeting, so you may see our ads on other sites you visit.
- Meta Pixel (Facebook / Instagram) — advertising and conversion tracking.
These are non-essential cookies. You can opt out of personalized advertising through tools such as Google Ads Settings, your Microsoft and Meta ad preferences, and the Network Advertising Initiative / Digital Advertising Alliance opt-out pages — or by declining non-essential cookies where a cookie banner is shown.
Newsletter & email
If you subscribe to our newsletter, we collect your email address (managed via MailPoet) to send product news and offers. Every email includes an unsubscribe link, and you can opt out at any time.
Sharing
We share information only as needed to run the store — with payment processors, shipping carriers, analytics/advertising providers, our email provider, and other service providers — and where required by law. We do not sell your personal information for money; note that some advertising cookies may be considered a “sale” or “sharing” under certain state privacy laws, which you can opt out of as described above.
Cookies
We use essential cookies for the cart and checkout, plus analytics and advertising cookies as described above. You can control cookies through your browser settings and any cookie banner we display.
Your rights
You may request access to, correction of, or deletion of your personal data, and you may opt out of non-essential cookies, personalized advertising, and marketing emails. Contact us through the contact page.
Contact
Questions about privacy? Reach us through the contact page.